TIME goes behind the scenes of Wong Fu Productions

An inside look at the popular YouTube team's foray into a more traditional format: feature film

Wong Fu is in a unique position as an independent production company for a few reasons: The trio had already begun to make popular videos before YouTube came along — videos were passed around through download links on their website and fans’ instant messenger profiles — and were able to take advantage of the viral potential afforded them by the new platform. Notably, they also feature a primarily Asian-American cast in their shorts; they attribute much of their success to a largely Asian-American viewership eager to see themselves represented in the media. Wong Fu produces character-based short films, which Wang believes is distinct from the typical viral videos that attract views through shock value or cuteness.
— TIME Magazine